The Marketing Services group provides comprehensive marketing and communications solutions to a diversified client base that includes drug, medical device and healthcare supply manufacturers and other healthcare service providers. Key products and services include single- and multi-sponsored multi-media mailers and alerts, publication planning, medical writing, speakers bureau management, special event management, advisory board and consultant meeting organization, website development and other marketing support services.
Throughout our multiple properties we can provide a comprehensive and integrated medical communications program to meet all of your needs throughout the complete product lifecycle. Some of our marketing and communication services Include:
/alert© is a premiere full-service healthcare communications company providing information and education to healthcare professionals. Our programs include cooperative mail, custom mail, e-mail, education, distribution, editorial and research programs.
Our full-service capabilities in healthcare information and communications can help our customers deliver a consistent message to a wide healthcare professional audience using the latest technologies including mobile technology.
Immediate Impact and Distribution
U.S. Pharmacist's monthly e-CONNECT Newsletter features links to key departments and feature articles in the current issue. The e-CONNECT Newsletter, emailed to more than 165,000 pharmacists, also delivers unique timely news and technology content.
Optometric Physician a weekly e-newsletter captures the interest of today's optometrists with clinical information, case studies, and news in an attractive HTML format.
Review of Ophthalmology On-Line a top-level e-weekly resource for the latest breakthroughs in the ophthalmologic research, treatments, techniques, new drug trials and industry news.
Customized E-Blasts provide brand exposure, clinical data, new product information in a creative and innovative format with links to your website. Review also can create custom e-newsletters and send to your customers and prospects.
Complete Management and Execution
In order stay up-to-date with the quickly changing medical industry, healthcare professionals attend multiple events every year to learn about the latest developments, new research, and new products available in their areas of expertise. These events are also excellent opportunities for healthcare professionals to network and discuss important practice and research issues with their peers.
Through our multiple properties, we can help develop, plan and execute special events and speakers bureaus as well as develop supporting marketing and educational materials that can be used at these events. Some of our services include:
Special Event Planning
Specializing in Managed Markets Access and Reimbursement Strategies
Strategic Healthcare Alliance (SHA) is a full-service healthcare communications company specializing in market access and reimbursement strategies across US and global payer constituents, which includes, but is not limited to, managed care, eldercare, long-term care, hospitals, government, and employer groups.
SHA assists pharmaceutical, biotech, and device manufacturers with supporting their product portfolios by aligning the needs of target stakeholders with the offerings of an organization. By developing strategies, messages, and tools, SHA helps to differentiate clients in this crowded marketplace and maximize their marketing efforts using a data-driven, targeted strategy that drives adoption and maximizes reimbursement for their products.
SHA delivers complete turnkey service, which includes overall management and thorough follow up in order to ensure that the strategy is achieved, timelines are met, and the budget is adhered to.
In building long-standing payer relationships, SHA has access to a proprietary database of hard-to-reach decision makers to support client product and portfolio initiatives with business-to-business approaches that foster partnerships beyond products alone. The experience of SHA's professional staff spans the spectrum of disease states and healthcare stakeholders with full competence and compliance in both promotion and certified activities.